If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3… Read more »
Impact of Technology on Consumers
Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems. As I looked around the crowded store I commented that consumers are addicted… Read more »
Recommendations On Linkedin
This week I was happily surprised when one of my marketing clients posted a recommendation for my services on my Linkedin profile. Though I have not really actively solicited recommendations for my work as owner of Purple Diamond on this site, I have coached several clients on the importance of having a complete profile on… Read more »
What Is The Best Low Cost Marketing Tool?
Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers… Read more »
Business Referrals
The number one marketing question I had this past week from business owners was, “How do I get referrals?” The obvious response is that you ask for them! I am amazed when talking with new clients to hear that they never have created a referral program with their existing client base or they fail to… Read more »
The Right Time To Advertise
“How to Turn Around a Business in Trouble” was today’s topic at the North Shore Business Forum in Danvers, MA. Since I serve on the Board of Directors for this networking group, I try to attend each Friday and I enjoy listening to the various guest speakers that share their knowledge with the business group. … Read more »
Give To The Community and Help Your Business
Yesterday, I received 2 thank you letters from a local Girl Scouts’ Cadette Troop who had asked me to speak at their Business Women’s Seminar in June and it prompted today’s marketing blog topic, “Give To The Community and Help Your Business”. Whether your company sells business-to-business or business-to-consumers, the model of helping your community… Read more »
“Clicks” Are Not Sales
If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic… Read more »
Traditional Advertising Still Needs Social Media Marketing
Why do so many businesses now have a Facebook and Twitter page? Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out… Read more »
Facebook Tips for Businesses From Purple Diamond
[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.] 1.) Frequency is key! Posting an update at least once per day and adding “friends / fans” to your personal and business page must be on-going and with effort. Do not wait for… Read more »
