Marketing Tip: Have a ribbon cutting for your new business or new location. ["A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening."] By [...]
I saw the best and the worst this past week on Social Media sites and being a Marketing Coach based in Beverly, MA where we are only 18 miles north of Boston, I was not a casual observer. Let me start by saying I was working in TV advertising during the 9-11 tragedy. As a [...]
Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has [...]
Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads. Businesses continue to struggle with how to convert internet leads and what is the [...]
1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. [...]
When was the last time you submitted a press release about your business that got published or a social media post or blog that got a large response, or delivered a 30 second elevator speech to a group of business owners that had people asking to know more? Your message must tell a compelling story [...]
If you own your own business and your marketing and sales efforts this year are just “OK”, do you want more? Seems like a silly question, but it might be the reason you are not getting the results today that you want for your business. During tough economic times there is always a large percentage [...]
Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to [...]
Purple Diamond Marketing Blog took a 4 month break from BLOGGING. What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market. Guess what….the short answer [...]
Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages, Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that [...]
