Tag: Business Success

WHICH ONE ARE YOU?

This weekend I was emailed my daily inspirational quote from a good friend and past client, Jace Carlton, of CHANGE YOUR STARS! Jace has a passion for helping to inspire people to greatness and I think this quote says it all: DREAMS One person says, “There’s no way I’ll ever be able to achieve my… Read more »

REALISTIC EXPECTATIONS

This morning as I attended the annual Kick-Off Breakfast for the North Shore Business Forum I was engaged in a conversation about having realistic expectations for our marketing efforts.  We all want to have HUGE success. Who wouldn’t love to join a business networking group and walk away with a client on the first day… Read more »

HAPPY BIRTHDAY…

Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers.  Why… Read more »

WHERE IS THE PRICE TAG?

When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items?  Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to… Read more »

DID YOU MAKE YOUR LIST?

The first Monday of the New Year is one of those days that can either be the jump you need to kick the year off for your business in a positive way or it can be one that has you feeling tired or overwhelmed.  Hopefully, other than feeling sore from shoveling snow all weekend, you… Read more »

YES!

As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”.  “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business.  Sounds simple, but the majority of people today… Read more »

IS IT OVER YET?

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still… Read more »

HOW TO GET FANS OR FOLLOWERS ON-LINE

So you decided to jump in feet first in to the sea of the social networking on the internet with your business and you are proud of the profile business pages that you have set-up, but where are the fans and followers? Sure, we all saw the movie with the famous line, “…if you build… Read more »

NOT ENOUGH HOURS TO DO IT ALL

I am often asked how I find time to attend chamber events, business networking groups, keep up with social networking like Twitter/Facebook/Linkedin , write my Purple Diamond marketing blog AND help my clients with their own marketing and advertising and the short answer is that I work long hours which is made easier with a… Read more »

BUSINESS HOLIDAY GIFT GIVING & TIPPING

Most businesses cut way back this year and did not give raises or bonus money for employees, but now they must decide if their annual holiday customer gift giving and tipping to the mailman and other service providers will be eliminated, too. The good news is that your struggle with this question has been one… Read more »