Testimonial for Marketing Coaching

  Yesterday I was honored to receive a beautifully written testimonial from one of my long-time marketing coaching clients, Olde New England Granite. Though I have always encouraged my marketing clients to gather testimonials from their customers, and I do have a long list of client testimonials, I have never had a client who has […]

Moving Beyond Your Comfort Zone in Business

  A few weeks back I was featured on a local TV Show called The Matt Ligor Show which airs on North Reading, Reading, Wilmington and Bedford cable access, and Xfinity broadcasts, but you can view it directly on YouTube at https://youtu.be/XuYz3uDdQJc . Though I have been hired many times as a motivational speaker and […]

Text Etiquette and Knowing the Boundaries

Everyone is doing it these days, texting and messaging on social channels like Facebook have become a popular way to reach out and communicate. Being a marketing geek and lover of communication, I am all for connecting with others and sharing information. Whether we are talking on the telephone, sending an email or text message, […]

What is Your Marketing Blind Spot?

Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick […]

Hashtag for My Granddaughter #ArianaJade

  The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger […]

Simple “How To’s”​ to Increase Social Media Engagement

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they […]

Random Thoughts about Brand and Beer

There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much […]

Setting Goals and Achieving Them

An area many people struggle in is the simple task of setting goals and achieving them. It’s often overlooked because it seems so obvious and clear; many in business also get sucked in by the tireless day-to-day of their whole business. However, ask the truly successful how they built their business, and often something they […]

Telemarketing Sales Success

For a great many companies out there, an important element of business success is rooted in the outcome of a series of phone calls. Whether you are planning to call out or you are the one being called, the ability to do this can shape the future of your business. There is very little about […]

6 Essentials to Consider When Choosing a Marketing Consultant

  Whether you have an in house marketing department or not, business is always moving forward and so should your marketing efforts. Every second of the workday spent making excuses for why you don’t improve your marketing is time where the competition is taking your potential business. As you can imagine, not every company that […]

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