Tag: marketing coach

Moving Beyond Your Comfort Zone in Business

  A few weeks back I was featured on a local TV Show called The Matt Ligor Show which airs on North Reading, Reading, Wilmington and Bedford cable access, and Xfinity broadcasts, but you can view it directly on YouTube at https://youtu.be/XuYz3uDdQJc . Though I have been hired many times as a motivational speaker and […]

Hashtag for My Granddaughter #ArianaJade

  The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger […]

Marketing Bootcamp

Purple Diamond Marketing Bootcamp -3 Hour Transformation Be evaluated and advised by a marketing coach in three hours. In this time, we will cover: Brand Identity– Who are you? Who are you striving to be? Elevator Pitch– A brief summary of your entire business. SWOT Analysis– Identifying strengths, weaknesses, opportunities and threats. Social Media Review– […]

Setting Goals and Achieving Them

An area many people struggle in is the simple task of setting goals and achieving them. It’s often overlooked because it seems so obvious and clear; many in business also get sucked in by the tireless day-to-day of their whole business. However, ask the truly successful how they built their business, and often something they […]

6 Essentials to Consider When Choosing a Marketing Consultant

  Whether you have an in house marketing department or not, business is always moving forward and so should your marketing efforts. Every second of the workday spent making excuses for why you don’t improve your marketing is time where the competition is taking your potential business. As you can imagine, not every company that […]

Brand Awareness

It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive […]

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever […]

Marketing Identity

Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not […]

Services

There’s value in working with an experienced marketing professional who has helped well over a hundred local businesses since 2008. With years of experience working in TV advertising, radio, newspaper and internet marketing, Charlene St Jean brings her experience to help every client accelerate their learning and generate BIG RESULTS! A few services we offer…. […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!  2014 Greater Beverly Chamber’s Sole Proprietor of the Year & 2012 Nominee  for Beverly’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you don’t have to have a […]

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