About

CompressedPurpleDiamondMarketingLogo

Purple Diamond was started in 2008 as a boutique marketing consulting company focusing on small to mid-sized companies who have a need for greater growth through business strategy, market development, and sales effectiveness tools.  Purple Diamond’s strategy is to find business opportunities where success depends on rapidly turning ideas into action through effective market understanding, product/offer definition, and marketing/sales execution.

Many of Purple Diamond’s clients are looking for help creating a marketing plan/strategy and help with designing a logo and consistent branding for their business and ordering promotional products to help keep their name in the hands of potential customers.  Purple Diamond also helps businesses understand the power of Social Media Marketing and offers both individual training and corporate group workshops, along with video production and media support for websites and TV commercials.

Purple Diamond was named the 2014 Sole Proprietor of the Year Award for the Greater Beverly Chamber of Commerce and was nominated for the 2012 Small Business of the Year for the city of Beverly.

Purple Diamond, located north of Boston in Beverly, Massachusetts, is committed to helping businesses achieve success and that is why the company’s tag-line is, “Success wears the Purple Diamond!”

Charlene St. Jean, Marketing Consultant & Coach

Charlene St. Jean, Marketing Consultant & Coach

Charlene St. Jean is the owner of Purple Diamond, an advertising agency, social media marketing maven and marketing coaching company which coaches small to mid-size companies on affordable and effective ways to market and advertise their business both on-line and off.  Charlene is a senior level marketing professional skilled in social media marketing, market research, sales promotions, advertising, public relations and special events. She has outstanding ability to envision, plan and implement strategic marketing plans while balancing the needs of individuals, programs and organizational objectives.

Before starting her own agency in 2008, Charlene achieved senior account executive status selling television commercial campaigns in the Boston and New England market and received numerous awards for achievement in her field.  She has also worked on the advertising side for local newspaper, radio, Internet / email marketing and SMS text messaging firms.  Charlene has experienced significant growth with her company in a short time and was nominated for the 2012 Business of the Year Award in the Small Business Category for the City of Beverly and recently won the 2014 Sole Proprietor of the Year Award for the Greater Beverly Chamber of Commerce.  Her success in business she attributes to using many of the same marketing tips she shares with her clients as their marketing coach.

Charlene serves on the Executive Board of Directors of the Greater Beverly Chamber of Commerce and has been a Board Member for 8 years, a Co-Chair of the “Keep It Local Campaign”, a past Board Member of the North Shore Business Forum for 5 years, a past member of the Economic Community Development Committee for the City of Beverly for 4 years, a member of the Creative Economy, a past member of North Shore Women in Business [NSWIB], and a member of the PURPLE DIAMOND SUCCESS NETWORK, THOSE IN MEDIA, THE AD CLUB, E-MARKETING ASSOCIATION and many other groups on LinkedIN and Facebook.

Greater Beverly Chamber Board of Directors 2015

Charlene and Jason St. Jean

Charlene and spouse:          Jason St. Jean

Beverly Chamber Board of Directors 2012Greater Beverly Chamber Board of Directors 2014