Tag: SEO

What is Your Marketing Blind Spot?

Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick […]

Social Media Training

  4 WAYS WE CAN HELP YOUR BUSINESS TODAY: 1.) Create social media profiles for you and your business. 2.) Teach how to use the social media sites and how to maintain your presence. 3.) Design a social media marketing plan and content. 4.) Train your staff on social media etiquette. Purple Diamond offers Social […]

Is Your Website Too Distracting

Websites in 2012 offer so many more options than sites in the past.  From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target audience. Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond […]

Impact of Technology on Consumers

Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems.  As I looked around the crowded store I commented that consumers are addicted […]