Marketing Tip – Have a Ribbon Cutting

Marketing Tip: Have a ribbon cutting for your new business or new location.  [“A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening.”] By… Read more »

How Do You Measure Results from Social Media Marketing

As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K… Read more »

Why Did You Start Your Business?

Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has… Read more »

Have You Checked Out Your Social Media Strategist

Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”.   Some are, but many are not.  So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media… Read more »

Marketing Trends for 2013

As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will… Read more »

Social Media Strategy

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information.  So, what does a small business do when they lack the time and money to invest in the help they need to… Read more »

Customer Loyalty Thumbs Up!

How does a small business compete with larger businesses that have more money and a greater ability to discount their prices….CUSTOMER SERVICE! The best marketing tip I can offer a small business is to create a strong and consistent customer loyalty program that stands out from the rest and gets a thumbs up.  This doesn’t… Read more »

Why Businesses Fail at Social Media Marketing

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone.  The word “social” implies that there is a conversation between two or more people.  Many businesses use sites like Facebook to push their marketing messages out to the… Read more »

Do You Have a Marketing Plan

If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a… Read more »