A niche market is a small market segment of a larger targeted market. A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted… Read more »
Marketing Tip – Have a Ribbon Cutting
Marketing Tip: Have a ribbon cutting for your new business or new location. [“A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening.”] By… Read more »
How Do You Measure Results from Social Media Marketing
As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K… Read more »
Social Media During a Difficult Week in Boston
I saw the best and the worst this past week on Social Media sites and being a Marketing Coach based in Beverly, MA where we are only 18 miles north of Boston, I was not a casual observer. Let me start by saying I was working in TV advertising during the 9-11 tragedy. As a… Read more »
Why Did You Start Your Business?
Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has… Read more »
Have You Checked Out Your Social Media Strategist
Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”. Some are, but many are not. So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media… Read more »
Marketing Trends for 2013
As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns. Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will… Read more »
Social Media Strategy
There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to… Read more »
Customer Loyalty Thumbs Up!
How does a small business compete with larger businesses that have more money and a greater ability to discount their prices….CUSTOMER SERVICE! The best marketing tip I can offer a small business is to create a strong and consistent customer loyalty program that stands out from the rest and gets a thumbs up. This doesn’t… Read more »
Why Businesses Fail at Social Media Marketing
The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone. The word “social” implies that there is a conversation between two or more people. Many businesses use sites like Facebook to push their marketing messages out to the… Read more »
