How does a small business compete with larger businesses that have more money and a greater ability to discount their prices….CUSTOMER SERVICE! The best marketing tip I can offer a small business is to create a strong and consistent customer loyalty program that stands out from the rest and gets a thumbs up. This doesn’t [...]
1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. [...]
Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to [...]
New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever. We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is [...]
This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled [...]
How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that [...]
The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009. It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business. Ninety-six articles published in a year on this Blog and our stats were strong [...]
Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers [...]
The number one marketing question I had this past week from business owners was, “How do I get referrals?” The obvious response is that you ask for them! I am amazed when talking with new clients to hear that they never have created a referral program with their existing client base or they fail to [...]
Yesterday, I received 2 thank you letters from a local Girl Scouts’ Cadette Troop who had asked me to speak at their Business Women’s Seminar in June and it prompted today’s marketing blog topic, “Give To The Community and Help Your Business”. Whether your company sells business-to-business or business-to-consumers, the model of helping your community [...]
