2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. Pitch them to a radio or TV station and self-promote them on-line with social media.
3.) Have regular brainstorm sessions on new products and services; advertising concepts; taglines; social campaigns for on-line marketing; contest ideas and sales promotions; and review of what your competitors are doing and what you offer that is different from them! [note: if you do not have anyone to brainstorm with be sure to consider hiring a marketing coach like Purple Diamond!]
4.) Set-up strategic alliances and partnerships.
5.) Set stretch goals and action items to achieve them for each month, quarter, year, 5 year and beyond. Be sure you create an overall marketing plan, but be organized and disciplined to have a weekly plan of meetings and action items written down prior to the start of your week! PLAN for success!
6.) Update website on a regular basis and maintain an on-line strong social media campaign to drive traffic to your site. Consider launching a thoughtful email marketing campaign that draws attention and offers useful information so that you have a greater open click rate.
7.) Be sure to THANK your customers and offer excellent customer support. Consider having a special customer service fun event to invite your clients and top prospects to as a way to show them that they are appreciated! If your budget is small and does not allow for this be sure to at least take the time to send a hand-written note thanking them for their business.
9.) Know your numbers, measure results and ASK other business owners what they have used that has had a significant impact on their business.
10.) Work with a Marketing Coach who understands your market and what challenges you face and how to get you the results you need today!