Tag: Marketing

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever […]

The Importance of Packaging

It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you […]

The Persuasion of Color in Marketing

This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”.  Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects […]

Happy Endings This Year Because of Facebook

This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as […]

Niche Marketing Mistakes

A niche market is a small market segment of a larger targeted market.  A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted […]

Marketing Trends for 2013

As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will […]

Why Businesses Fail at Social Media Marketing

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone.  The word “social” implies that there is a conversation between two or more people.  Many businesses use sites like Facebook to push their marketing messages out to the […]

Is Your Website Too Distracting

Websites in 2012 offer so many more options than sites in the past.  From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target audience. Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond […]

Testimonials

Why Hire Purple Diamond as your Marketing Coach,  Advertising Agency or Social Media Marketing Strategist?  Charlene St. Jean gets results! TESTIMONIALS… “We have known and worked with Charlene (Purple Diamond) for the past 10 years. She is always willing to jump in and help us with marketing with a positive attitude and upbeat manner. She […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!  2014 Greater Beverly Chamber’s Sole Proprietor of the Year & 2012 Nominee  for Beverly’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you don’t have to have a […]

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