Tag: Social Networking

Simple “How To’s”​ to Increase Social Media Engagement

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they […]

Have You Checked Out Your Social Media Strategist

Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”.   Some are, but many are not.  So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media […]

Why Businesses Fail at Social Media Marketing

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone.  The word “social” implies that there is a conversation between two or more people.  Many businesses use sites like Facebook to push their marketing messages out to the […]

Road Map for Social Media

Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you […]

Pitfalls of Social Media Marketing

Social Media Marketing is a key concern for most businesses today.  As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience.  But, what happens to the small business who has under 5 employees or no resources [time […]

How Social Is Your Social Media Marketing?

How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from  Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your […]

Cabin Fever and Social Media Marketing

The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets.  During the 2 days of this winter storm and long list of cancellations some businesses thrived […]

Can Facebook Help My Business?

“Facebook…facebook….facebook….do I really need to use this social media service to help my business?”  That depends on YOU!  Being a business owner offers you a choice of what you want to do for getting the word out about your product and/or services.  However, with over 300 million users on Facebook and a growing number of  […]

Networking 101 For Business

Networking these days goes beyond attending a Chamber event or Trade Show.  Today’s businesses need to recognize that the marketing and sales process extends beyond attending networking events.  The key is to not only connect with potential clients at events in your geographical area, but to reinforce and build a relationship with these same people […]

Facebook Tips for Businesses From Purple Diamond

[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.] 1.)    Frequency is key! Posting an update at least once per day  and adding  “friends / fans”  to your personal and business page must be on-going and with effort.  Do not wait for […]

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