[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.]
1.) Frequency is key!
Posting an update at least once per day and adding “friends / fans” to your personal and business page must be on-going and with effort. Do not wait for people to friend you….find them and invite them to YOUR page!
*Inspirational Quotes, Questions that create discussions, Videos from YouTube and Posting about important upcoming events are great fillers when you are struggling for an idea to post for your daily update.
2.) NO controversial posts or comments to anyone who has posted something that can have a polarized issue unless they follow your brand for your business.
3.) Interact with Others!
Happy Birthdays / Like button when appropriate and genuine comments to their posts.
4.) Add photos and videos!
*People are drawn to pictures so if you have something you want people to notice be sure to add a picture with your post.
5.) Need both a Personal and a Business Page!
Building a Fans page [or Business page] without paying for a Facebook ad requires building it through your personal page so you must have both to grow your followers! If you are worried about your personal content being seen you can choose to use the new privacy settings. But, if you are on Facebook to gain more contacts and help market your business it makes sense to keep your personal page free from embarrassing pictures or content you would not share openly. Remember, you are on the internet and even the best privacy setting might not keep people out so think before you post or upload a picture, but don’t avoid Facebook because you are afraid to be found. It is more powerful than your website and if used well it can drive traffic to your website….it offers a great opportunity to promote your services on a larger scale because it reaches more people daily!
6.) Use the Event page when you have an upcoming event.
7.) Invite your friends from your personal page to your business page at least once every 2 weeks. If you have been building friends you will have new people each time to send an invite to.
8.) Don’t be afraid to ASK for your friends help and be sure to give help to others!
9.) JOIN JOIN JOIN……the more business pages and groups you belong to the more your business gets exposure!
10.) Don’t hand this important job off to your staff…this is one of the fastest and quickest way to make a warm sales call and it has replaced COLD CALLING in a huge way.
11.) If you have a blog be sure to post active links to your blog AND your website on a regular basis.
12.) GAMES do not send a great message unless you sell games!
There is a tendency to get caught up in to the games and surveys on Facebook, but it clutters your wall and takes away time for connecting with others and growing your contacts.
13.) Early posting in the morning can have favorable results.
14.) Don’t sell sell sell…….remember that most people run from salesmen so be sure to not come on too strong. Be genuine and represent your business with a positive voice.
15.) HAVE A POSITIVE ATTITUDE & PATIENCE….this is a new marketing tool and has no exact numbers, but it is a great source that is still free and worth using!
If you are still struggling with Facebook, Linkedin or Twitter or you are not sure if having a blog is right for your business, consider hiring Purple Diamond for marketing coaching or a one on one consult.
All my best to your success! ~ Charlene