As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will [...]

Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you [...]

OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing.  [...]

Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads.  Businesses continue to struggle with how to convert internet leads and what is the [...]

Social Media Marketing is a key concern for most businesses today.  As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience.  But, what happens to the small business who has under 5 employees or no resources [time [...]

Purple Diamond Marketing Blog took a 4 month break from BLOGGING.  What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market.  Guess what….the short answer [...]

Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages,  Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that [...]

Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites.  Blogging is an excellent way to enhance  your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if [...]

For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion.  TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match.  Today, with the help of sites like [...]

The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets.  During the 2 days of this winter storm and long list of cancellations some businesses thrived [...]