The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets. During the 2 days of this winter storm and long list of cancellations some businesses thrived… Read more »
Tag: Internet Marketing
Blog Blog Blog
Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging? And, if you do blog consistently is your target market finding your blog? With… Read more »
Blogging For Your Business
The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009. It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business. Ninety-six articles published in a year on this Blog and our stats were strong… Read more »
Impact of Technology on Consumers
Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems. As I looked around the crowded store I commented that consumers are addicted… Read more »
What Is The Best Low Cost Marketing Tool?
Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers… Read more »
“Clicks” Are Not Sales
If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic… Read more »
Traditional Advertising Still Needs Social Media Marketing
Why do so many businesses now have a Facebook and Twitter page? Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out… Read more »
Facebook Tips for Businesses From Purple Diamond
[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.] 1.) Frequency is key! Posting an update at least once per day and adding “friends / fans” to your personal and business page must be on-going and with effort. Do not wait for… Read more »
Again and Again and Again
With a flood of information coming to people daily via texting and tweeting, email marketing, posts from social networking sites and specific on-line groups, print ads and flyers, radio spots, TV commercials, etc….the need for you to repeat your message again and again and again is more important than ever before in business! Even a… Read more »
TV and Radio Commercials Still Work!
The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is… Read more »
