Tag: Internet Marketing

Marketing On-Line with Video

For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion.  TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match.  Today, with the help of sites like […]

Cabin Fever and Social Media Marketing

The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets.  During the 2 days of this winter storm and long list of cancellations some businesses thrived […]

Blog Blog Blog

Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company  does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging?  And, if you do blog consistently is your target market finding your blog? With […]

Blogging For Your Business

The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009.   It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business.  Ninety-six articles published in a year on this Blog and our stats were strong […]

Impact of Technology on Consumers

Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems.  As I looked around the crowded store I commented that consumers are addicted […]

What Is The Best Low Cost Marketing Tool?

Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a  starter business to market their business with a limited budget beyond the obvious word-of-mouth,  asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers […]

“Clicks” Are Not Sales

If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line  reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic […]

Traditional Advertising Still Needs Social Media Marketing

Why do so many businesses now have a Facebook and Twitter page?  Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out […]

Facebook Tips for Businesses From Purple Diamond

[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.] 1.)    Frequency is key! Posting an update at least once per day  and adding  “friends / fans”  to your personal and business page must be on-going and with effort.  Do not wait for […]

Again and Again and Again

With a flood of information coming to people daily via texting and tweeting, email marketing, posts from social networking sites and specific on-line groups, print ads and flyers,  radio spots, TV commercials, etc….the need for you to repeat your message again and again and again is more important than ever before in business! Even a […]

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