The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is an advertising agency dream to already have the system in place and ready to go from day one to be able to calculate exact numbers of how people heard of the event. The radio and TV account executives would be happy to know that though the internet does drive considerable traffic with the on-line social networking sites like Linkedin, Facebook and Twitter and with the help of email campaigns, the TV and radio commercials that aired still got results!
This doesn’t mean that if you are a business about to launch an advertising campaign that you can leave out the internet and just use one of the traditional forms of media like radio spots or a TV commercial, but it does mean that to expand your reach using a combination is the best solution. For instance, if you have created a TV commercial and have placed it strategically on the networks and areas that your target market will most likely view it, be sure to have your web designer add that same commercial to your website! Make sure that you load the TV commercial to Facebook and share links to your site from other on-line social networking sites and encourage people to check your TV spot out on your website. Also, use Twitter to drive traffic to your site if you are running sale specials or an event.
The radio commercials, especially on stations that have strong loyal listeners such as talk radio and sports radio stations are key to driving traffic to both your website and your store location. However, this requires an easy domain name to remember since often people are listening to the radio while driving. With technology being mobile these days, and the streaming radio via the internet, you can see instant traffic to your website after your radio spot airs. Of course, the message must be appealing and the reason to engage with your site must be part of the commercial spot, but the data is there…..TV and Radio commercials are still working and they are enhanced with the use of the internet.
If you are unsure of what is the best way to promote your product or services or advertise a big sale, consult with an advertising agency or marketing coach to help you define a strategy that will work for you and your budget!
All my best to your success!