How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your business with something as simple as being “social”. Interacting with others on these sites is how you build a relationship of trust, but it doesn’t happen instantly. Much like a friendship that is developed over time and with shared experiences, so is your interactions on-line with these social sites like Facebook and Twitter and how you present yourself to the world in your Blog.
Years ago people had time to connect face to face, but with a competitive global market and a generation of people that grew up with fast food, automated services that focused on speed, and the internet that gave them information at their fingertips, the way we communicate has changed. Friends are now meeting on Facebook to share that morning cup of coffee and chat instead of walking across the street to sit in a neighbor’s kitchen or driving to a local coffee shop to socialize with other people. This means as a business owner you need to find a way to position your business to maximize the impact you have in the on-line social arena because this is where your potential clients are. They are sitting at their computers or searching their smartphones for updates to Facebook and Twitter and reading blogs. So, how do you connect with these people without being annoying by bombarding them with your need to sell your products or services? The key is to create a genuine connection and relate to them as you would if you went to a party tonight and chatted with a group of people that you were just introduced to by a friend. You do not start by selling your stuff or asking a list of questions that feels more like a job interview or an interrogation than a natural conversation. Take the time to “listen” on-line which means read what others are posting about. Notice when it is someone’s birthday or anniversary and comment on photos and videos that are posted with a sincere remarks. Show up daily and often to the social site and don’t be stingy with your own information or adding photos. When you are open to people they are open to you. You are forming connections on-line so use common sense as to what you share on-line and remember to post only pictures that you would be fine with having people see in years to come. Allow time to build real connections and do not be in a hurry to collect friends that you don’t even know.
It is an investment for your business to allow the process to take place and it requires effort and patience, but it is a great investment if you do it well and one that will help you to grow in the future with the on-line marketplace.
All my best to your success! ~ Charlene