IS YOUR WEBSITE LOSING YOU MONEY?

I was working in TV advertising when companies were first being approached about having a website. The company I was working for in the Boston area had asked us to sell websites to our TV clients and then someone in California would create them. It sounded easy, but that was my first introduction to the… Read more »

SPEAK UP!

Today I was the guest speaker for my local chamber, but I have spoken at many business events and I am scheduled to speak at a few more this year. Why do I speak? Beyond getting a chance to help out many of the local business networking groups and chambers, I “speak up” to “stand… Read more »

5 QUICK TIPS TO “TURN-ON” YOUR CHAMBER MEMBERSHIP

5 Quick Tips to “Turn-On” Your Chamber Membership! A chamber membership is like a new computer ~ if you never turn the computer on and use it, you will never see the real value of owning a computer. Being active in your local Chamber of Commerce will help you to grow your business. It is… Read more »

PROCRASTINATION AND IS IT HURTING YOUR BUSINESS

Procrastination, or putting off what you “should” do today for another day, is one of the biggest reasons why businesses do not grow and often struggle to survive during challenging times. We all have times when we just do not feel like doing something. However, chronic procrastinators seriously hurt the health of their business, the… Read more »

BALANCING BUSINESS WITH FAMILY

Starting a new business or keeping an old business going in 2009 can often take much of your time and energy. How do you balance owning a business with making time for the people you live with and love? This weekend my uncle passed away and as arrangements were being planned and cousins from out-of-town… Read more »

ZIG ZIGLAR & INSPIRING QUOTES

When people ask me how I am doing I respond with, “I’m better than good!” That was the result of attending a GET MOTIVATED seminar in New Hampshire back in 2006 that Zig Ziglar spoke at. I was fortunate to attend many of these motivational seminars over the decade I spent working in TV advertising… Read more »

KEEP COPIES TO ALL YOUR BLOG DISCUSSION TOPICS

Today I went to my Purple Diamond LLC fans page on Facebook and was alarmed to see the 24 Discussion topics I have posted over the past couple of months were gone. Cyberland never never land? Were they gone for good? I quickly tried to contact Facebook, but saw only a list of “help” topics… Read more »

MARKETING ON “YOUR” SHOESTRING

What does a company do when they have very little money for marketing or advertising? Beyond hiring an affordable specialist like Purple Diamond to coach your company through the marketing and advertising maze of options, the first thing a business owner must know is what their product or service is, who the right target market… Read more »

CORPORATE GIFTS & HOLIDAY CARDS

As we are about to enjoy Columbus Day weekend and our friends in Canada are celebrating their Thanksgiving, it reminds me that the holiday season is fast approaching. Companies for years have used this time as a way to reconnect with clients and build a stronger relationship with key accounts by sending a holiday cards… Read more »