6 Essentials to Consider When Choosing a Marketing Consultant

  Whether you have an in house marketing department or not, business is always moving forward and so should your marketing efforts. Every second of the workday spent making excuses for why you don’t improve your marketing is time where the competition is taking your potential business. As you can imagine, not every company that… Read more »

Commitment and Consistency

When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this… Read more »

Guerilla Marketing

Today’s blog article involves perhaps my favorite topic within the scope of marketing and business as a whole. We all know the script by now: business isn’t exactly “booming” for a company; they’d love to pick up some new clients or even have new prospects of clients to work on. The summer months are creeping… Read more »

Strategic Marketing Around Dates and Current Events

It’s well known that in marketing it’s very important to be aware of your surroundings in terms of the marketplace selected for selling your product. There is another dimension to this that is now very widely used and therefore sometimes misunderstood. Try to understand how to take advantage of dates and current events. Whether it’s… Read more »

Brand Awareness

It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive… Read more »

The Importance of Testimonials for Your Business

Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation)…. Read more »

The 4 P’s of Marketing

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as… Read more »

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever… Read more »

Marketing Editorial by Ken

Years ago when I decided to go to school for marketing, I understood it as basically going to school for advertising. And in my head there were a handful of different ways to be in “marketing” and they essentially came down to different ad tactics. There were businesses that went for print ads in newspapers,… Read more »

The Importance of Packaging

It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you… Read more »