So you are about to embark on a new business venture or maybe you are choosing to “recreate” your existing one, are you struggling with writing the content for your website or brochure? Relax, this is not a doctoral thesis, great marketing is when your message is understood, remembered and motivates me to take action… Read more »
BLOGS, SPAM MARKETING & POSTING COMMENTS
My blog is around a month old and I decided to create my own blog so I could see for myself how well this form of marketing works. It is one thing to read reports about a new marketing product, but it is another to see firsthand what my client’s potential experience would be by… Read more »
KEEP YOUR IMAGE & MARKETING MESSAGE CONSISTENT
If you watched a football game on Sunday in which both teams came out in all different colored uniforms instead of one “team” uniform, would it be difficult to distinguish who was on which team and which team you wanted to route for? Keeping your business image [business logo, company name, tag-line, color used on… Read more »
POSITIVE ATTITUDE IS A GREAT ATTRIBUTE
Have you ever met an “Energy Vampire”? These people walk among us and may look like us, but after one meeting with an energy vampire you will see what they are great at…..stealing your energy and leaving you exhausted for the rest of the day. Often when you ask an Energy Vampire how their day… Read more »
SO YOU WANT TO BE ON TV?
For years I have enjoyed working with local businesses and helping them to advertise their business with a 30 second TV commercial that airs on many of the top networks. TV advertising is both effective and still an affordable way to reach your target market in an exciting and fun way. Everyone loves to see… Read more »
DRESS FOR SUCCESS!
Owning your own business has some real perks like defining your own “do’s and don’ts” for your company. Dress code in the work place is one area you will make a decision about by how you dress. If you have worked in the past at a company where they have strict rules about how you… Read more »
KNOWING YOUR NUMBERS
This morning I met with the owner of Hamilton Bookkeeping to review my accounting system and make sure everything is all set for the end of the year for my business. The peace of mind I get from having someone who is versed in the program I use for my accounting [Quickbooks] to review my… Read more »
ELEVATOR PITCH
Today I attended a marketing seminar on “Knowing Your Niche Market”. Some of you may be asking yourself why a marketing coach and advertising agent would go to such a seminar and my response would be with 2 great reasons. The first, even when you specialize in a field you should always stay sharp and… Read more »
GIVING THANKS!
Today is Veteran’s Day in the US and Remembrance Day in Canada, and I wanted to be sure to thank the military who have bravely defended my country, protected my family and way of life and helped to provide me the opportunity to be free to choose to be a business owner. There is so… Read more »
DID YOU FORGET TO BUILD YOUR MARKETING TEAM?
No budget to hire a marketing director? Maybe your company is down to the bare bones with just you as the person who is wearing all the hats and you are struggling with understanding Twitter, Facebook, Linkedin, Email Marketing, Blogging, etc. and you finally have a website and people are telling you that it needs… Read more »
