My blog is around a month old and I decided to create my own blog so I could see for myself how well this form of marketing works. It is one thing to read reports about a new marketing product, but it is another to see firsthand what my client’s potential experience would be by starting a blog. My short experience with this form of marketing has been positive for the most part. I am getting tons of unique clicks, many loyal readers who come daily and I am developing a following in my own business by mentioning my blog at a few different business groups. How would I know they read my blog? They actually email me or mention my blog when I see them at a networking event. The blogging itself does require a strong commitment to create new topics on a regular basis, but it has been rewarding in that it offers me a place to easily add the content I am missing on my website and to share my thoughts with a target audience that is interested in business marketing. So, why have I written the phrase “spam marketing” in this title? Well, if you are the person who is the administrator to your blog then you most likely know what I am referring to. Each day I get a significant number of spam comments either to do with selling some type of drug or sharing a triple rated site. YUCK! I asked my IT specialist to look in to this for me and find out what I can add to my blog to keep these spam sites from attacking my blog every day, but the marketing person in me is laughing. If I wasn’t interested the last 50 times I deleted you, what makes you think today would be any different? Now, I do get that this is an automated process, but I have to note that these spammers could teach all of us about “perseverance” and not giving up on trying to “sell”! Though they are an annoyance for me, I do applaud their tenacity and we can learn something from their marketing strategy……..post comments on popular blogs or targeted blogs in your field so that anyone reading it can click on your own name and have it go back to your site. If what you post as a comment is interesting or insightful, it could be an easy way to get known and drive traffic to your own business. So, if you read my blog and you want to add a comment and your business isn’t pushing drugs or naked people, but you have a business that you are trying to market then do not be shy and let us hear from YOU!

All my best to your success!
~Charlene

“Success wears the Purple Diamond!”