So you are about to embark on a new business venture or maybe you are choosing to “recreate” your existing one, are you struggling with writing the content for your website or brochure? Relax, this is not a doctoral thesis, great marketing is when your message is understood, remembered and motivates me to take action by contacting you and purchasing your goods and services. “Simply said” main points that are highlighted or set off with bullet points, along with graphics and photos will enhance your message and make it easier for me to read and quickly understand what your message is and hopefully get me to call.

The trend for less content writing for a website or marketing material is great news for people who struggle with writing. Even short press releases are selected over lengthy versions because most papers and media outlets are pressed for time and do not have space for a long story. Less is better; create a message using the least number of words so that your message is heard by a larger audience who most likely consist of people who will only give you a short amount of time to capture their attention. Most people stay on a web page for 3 to 5 seconds so make sure your message jumps out and if you do incorporate video, keep it short and eye catching. Remember, a great picture conveys a message far better than words so get clever with your digital camera or call in a professional photographer to help you tell your story in pictures and use them whenever possible. Proper lighting of camera shots will make your products look better so be sure that you are getting the results you want from your marketing material.

When you are creating your website or company brochure try to put yourself in the seat of a potential customer. Remember that most customers are not usually looking to spend money and they often are short on time, so offer a clear message that will quickly offer the benefits of your product, what the perceived value of the product is and how it will satisfy their needs. Show photos of people using your product and wherever possible, include short testimonials. Keep your marketing message clear and “simple”!

All my best to your success!
~Charlene

“Success wears the Purple Diamond!”