If you watched a football game on Sunday in which both teams came out in all different colored uniforms instead of one “team” uniform, would it be difficult to distinguish who was on which team and which team you wanted to route for? Keeping your business image [business logo, company name, tag-line, color used on marketing materials and website] consistent and your marketing message clear is how consumers will set you apart from your competitors and will connect with you in future years.

When I meet a client for an initial meeting I often ask them to show me what they have used in the past for marketing materials. We look at the website, business cards, brochures if they have them and anything that a potential client or current customer may see. That includes and email signature and company letterhead. If there has been an advertising agency or marketing firm affiliated with the client, there is a good chance that most of the materials carry the identity of the company in a consistent way. However, if the business has not had the expertise of a professional who understands how valuable it is to have all materials uniformed with their logo, Company Name, color & fonts, and tagline consistent, then we work on developing the “uniform” for their business and helping the consumer to see them, do business with them and remember where to reach them for future sales.

So, does your business have a consistent “uniform”? Quick check is to look to see if your business cards, letterhead, email signature and website all have the same logo, colors, tagline and fonts for the lettering of your business name. If you have a blue business card, but your website is brown and most of your marketing material is red…..YIKES, call me! That is equal to needing a trip to the emergency room because you have several broken limbs. You might have had a business that survived without consistent image and marketing materials, but look at the most successful businesses today and you will be able to identify their logo and products just by the packaging and taglines they use so why fight having this for your own business?

Increase the odds for success and contact a marketing or advertising agency to help you create your business identity and marketing message!

All my best to your success!
~Charlene

“Success wears the Purple Diamond!”