Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers. Why… Read more »
WHERE IS THE PRICE TAG?
When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items? Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to… Read more »
DID YOU MAKE YOUR LIST?
The first Monday of the New Year is one of those days that can either be the jump you need to kick the year off for your business in a positive way or it can be one that has you feeling tired or overwhelmed. Hopefully, other than feeling sore from shoveling snow all weekend, you… Read more »
YES!
As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”. “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business. Sounds simple, but the majority of people today… Read more »
IS IT OVER YET?
As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?” 2009 was not exactly an easy year for local businesses, but it was still… Read more »
50 YEARS IN TV & BEYOND
The last 50 years TV advertising has had some significant changes. Fifty years ago, you would find entire TV shows that were sponsored by one company like Phillip Morris or Firestone. This was a branding form of advertising that helped keep the name recognition there. Then in the 1960’s and 70’s there was a shift… Read more »
BLOGGING ON YOUR DAY OFF
Today is Saturday and next week is Christmas and Purple Diamond will be closed for the holidays. When I started my blog a few months ago I was clear that I would keep it to the work week only and not blog when I was off for vacation, but my stats show that there are… Read more »
ARE YOU STANDING OUT?
There is a huge focus these days on internet marketing and how to effectively use social media, blogging, email marketing and search engine optimization, but is this shift to setting up an internet marketing strategy enough? If you clicked through your website and 4 of your competitors, would yours stand-out? How about your blog or… Read more »
HOW TO GET FANS OR FOLLOWERS ON-LINE
So you decided to jump in feet first in to the sea of the social networking on the internet with your business and you are proud of the profile business pages that you have set-up, but where are the fans and followers? Sure, we all saw the movie with the famous line, “…if you build… Read more »
NOT ENOUGH HOURS TO DO IT ALL
I am often asked how I find time to attend chamber events, business networking groups, keep up with social networking like Twitter/Facebook/Linkedin , write my Purple Diamond marketing blog AND help my clients with their own marketing and advertising and the short answer is that I work long hours which is made easier with a… Read more »
