As more and more newspapers are creating an on-line version of their daily paper to compliment the paper version of their publication and sharing it with Facebook and other on-line social media networks, advertisers are taking a second look at the importance of placing an ad or having their picture in the paper! This past… Read more »
Increase Sales During Slow Summer Months
As we approach the Memorial Holiday Weekend and the official start of summer many businesses know that this is a time in which their own business slows down because of their clients, colleagues and staff have vacations. So, what do you do during the slower days of summer which can help to increase sales for… Read more »
Again and Again and Again
With a flood of information coming to people daily via texting and tweeting, email marketing, posts from social networking sites and specific on-line groups, print ads and flyers, radio spots, TV commercials, etc….the need for you to repeat your message again and again and again is more important than ever before in business! Even a… Read more »
Facebook is more than JUST Games!
I have never played a game on Facebook, but I have gotten several clients this past year from effectively using this social networking site. So, why are some people getting clients and others are saying it is a big waste of time? “Attitude and aptitude!” If a person doesn’t believe that on-line social networking is… Read more »
Thank Your Mom and Dad!
My mother was the most beautiful woman I ever saw. All I am I owe to my mother. I attribute all my success in life to the moral, intellectual and physical education I received from her. ~ George Washington. This Sunday is Mother’s Day and as many of the local retailers are scrambling to make… Read more »
Even An Expert Listens To Other Experts
This past year I have been the director of the Educational Seminars for the Beverly Chamber and yesterday we had an excellent speaker, Keith Boudreau of The Growth Coach, who shared his knowledge about Strategic Marketing. As a marketing coach and owner of an advertising agency you might think it odd that I was thrilled… Read more »
Reinvent Yourself, Reinvent Your Business!
Yesterday, I had news that a friend of mine who I went to college with passed away. He had lost his job last year when the economy tanked and was having no success being hired in a competitive market where a 51 year old with plenty of knowledge and experience was what a company was… Read more »
Take Your “A” Game To Work!
Tonight, I will be attending another local chamber networking event and this morning I will be on set most of the day helping to shoot a TV commercial I wrote for my client. I started my work day this morning at 5:15 am. Why do I mention all of this? Because tonight when I attend… Read more »
TV and Radio Commercials Still Work!
The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is… Read more »
How Much Should I Spend On Advertising?
How much of my budget should I devote to advertising my business? This is a question I am asked quite often and the answer can vary depending on the business and what their goals are for their marketing and advertising efforts. However, most of my clients who have been successful in business have stuck with… Read more »
