If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing. A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a [...]
We Work Within YOUR Budget! Whether you have a growing start-up or long-time established business, Purple Diamond can help you optimize your marketing efforts and become a successful contender in your field. Here’s a list of our areas of expertise: Marketing Coaching [*rates start as low as $200 per month] Social Media Marketing Management [*rates start [...]
How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that [...]
Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved. Do [...]
October is here and this past weekend I actually began my Christmas holiday shopping for my in-laws who live in Canada. Why is this part of my Purple Diamond Marketing Blog? Because being prepared and launching your holiday sales and marketing campaign early will capture the early shoppers and help brand your products as the [...]
Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source. In the audience there were mostly people looking to start new businesses that had never owned a business before and [...]
If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3 [...]
Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems. As I looked around the crowded store I commented that consumers are addicted [...]
The number one marketing question I had this past week from business owners was, “How do I get referrals?” The obvious response is that you ask for them! I am amazed when talking with new clients to hear that they never have created a referral program with their existing client base or they fail to [...]
“How to Turn Around a Business in Trouble” was today’s topic at the North Shore Business Forum in Danvers, MA. Since I serve on the Board of Directors for this networking group, I try to attend each Friday and I enjoy listening to the various guest speakers that share their knowledge with the business group. [...]
