If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3 parts of your business to make sure they are both efficient and effective to yielding the success you are counting on. That said, how many business owners truly get what each of these components are and why no one component should be left out of your sales process?
The order that I see these 3 components is the following: marketing, advertising and then sales. Though there are numerous definitions to these key terms, my definition for “Marketing” is the process of creating an interest for your product or service by defining who is your potential customer and what value does your product or service offer to the client and what sets you apart from your competition. “Advertising”, often paid, is the process of communicating a persuasive message to a large group of people or audience to purchase your goods or services. The advertising should be in-line with your marketing message and strategy so that it will help to support the brand of your business. Finally, the last component is sales. “Sales” is simply whatever it takes to close the deal or get a contract with a signature on it. Some organizations create a team approach to selling and some decide that they prefer the one on one process that might have a commission incentive attached, but either way it is when you engage with a potential client on a more personal level.
Having a strong background in all 3 of these areas of expertise is why Purple Diamond continues to offer their own brand of success for business owners north of Boston and beyond. Whether you are a sole proprietorship or the CEO of a large corporation, consider the benefit of working with a company that understands the entire process of how to get you more sales and can easily identify where you need the most help and offer you a strategy that works within your budget. Even if you have a marketing director and a sales manager in your employ this does not mean that you have all 3 areas covered effectively. Often I have seen large organizations have a breakdown between the marketing and sales departments and it has cost them potential clients. Bringing in an outside agency as a consultant who specializes in this area will improve the performance of your business and help you to close sales and improve the working relationship between departments.
All my best to your success! ~ Charlene