SCATTERED WITH NO DIRECTION

How do you decide where you should advertise your business each year?  For some businesses they are working off an old media plan or schedule  that was created over 5 years ago and because of the slow economy they have reduced their advertising budgets which has left their strategy outdated and no longer useful.  If… Read more »

BLOGGING CAN BE LIKE DIETING

We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you?  To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the… Read more »

HOW MEMORABLE ARE YOU?

This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended.  The bride’s outfit and hair a perfect picture for… Read more »

AN AMAZING 2 YEARS!

Two years ago today I started my advertising agency, Purple Diamond!  I left a secure paycheck and and a company that wanted me to stay to open the doors to my own business and dreams.  I had always done well in the past when I had worked in advertising for other companies and I believed… Read more »

JOINING ON-LINE NETWORKING GROUPS

Did you know that the 2009 Nielsen ratings showed the largest age group of people using on-line networking for  Facebook, Linkedin and Twitter fall in the 35-49 year old age grouping with the second largest being 50-64 year olds?!  Two weeks ago when I shared that information with a room of business owners during my… Read more »

SELLING STEP ONE: TARGET MARKETING

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable! LET GO OF YOUR FEAR! Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one… Read more »

HAVE YOU HAD YOUR ANNUAL “MARKETING CHECK-UP”?

Taking care of your personal health or dental hygiene  with  an annual check-up is a widely accepted practice by most people, but how many business owners have hired a marketing firm to look closely at their marketing footprint to see if their marketing message is strong and healthy?  Having an outside marketing person who can… Read more »

HOW’S BUSINESS?

“How’s business?” may be a question that people ask to make polite conversation or small talk when meeting a business owner in a store or connecting at a business networking event.  Most people are expecting a short response like, “it’s ok” or “it could be better”.  However, have you ever considered that your answer will… Read more »