HOW MEMORABLE ARE YOU?

This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended.  The bride’s outfit and hair a perfect picture for […]

AN AMAZING 2 YEARS!

Two years ago today I started my advertising agency, Purple Diamond!  I left a secure paycheck and and a company that wanted me to stay to open the doors to my own business and dreams.  I had always done well in the past when I had worked in advertising for other companies and I believed […]

JOINING ON-LINE NETWORKING GROUPS

Did you know that the 2009 Nielsen ratings showed the largest age group of people using on-line networking for  Facebook, Linkedin and Twitter fall in the 35-49 year old age grouping with the second largest being 50-64 year olds?!  Two weeks ago when I shared that information with a room of business owners during my […]

MY THOUGHTS ABOUT TODAY…

For some of my regular readers to my blog they know I have been missing most of this week because of a death within my family, but if you are new to my blog then you might have wondered where I have been so I decided to post today and share my thoughts. Death is […]

SELLING STEP ONE: TARGET MARKETING

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable! LET GO OF YOUR FEAR! Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one […]

HAVE YOU HAD YOUR ANNUAL “MARKETING CHECK-UP”?

Taking care of your personal health or dental hygiene  with  an annual check-up is a widely accepted practice by most people, but how many business owners have hired a marketing firm to look closely at their marketing footprint to see if their marketing message is strong and healthy?  Having an outside marketing person who can […]

HOW’S BUSINESS?

“How’s business?” may be a question that people ask to make polite conversation or small talk when meeting a business owner in a store or connecting at a business networking event.  Most people are expecting a short response like, “it’s ok” or “it could be better”.  However, have you ever considered that your answer will […]

BLOGGING NO NO

I started my own Purple Diamond blog a couple of months ago and when I saw that I had over 1000 unique hits [1000 individual people] to my site I recognized the power of blogging and I was hooked like many other businesses that have learned that a blog is a great marketing tool if […]

DOES YOUR MARKETING MATERIAL WORK?

This weekend I am busy doing a “marketing check-up” for a new client and part of that requires looking at their website, testing their performance in on-line searches, reviewing their effectiveness using on-line social networking sites and reviewing all the marketing collateral to see if they are enhancing the brand of the business and offering […]

LOOKING BACK PULLS YOU FORWARD

This past weekend I found a journal that I started when I began my company in 2008.  The last entry was dated September 12, 2008…6 months after I opened the doors to Purple Diamond. I had shared in the journal all that I had accomplished in 6 months, the clients I handled, the challenges I […]

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