This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended. The bride’s outfit and hair a perfect picture for a magical day for all to remember, the special readings at the service, the funny jokes that were said during the vows, the delicious appetizers and meals, the cake so pretty you almost didn’t want to cut it, the white roses that were placed everywhere, the music that got everyone dancing and commenting on what a great selection, and as a lasting reminder beyond the photos each guest went home with a favor gift of a horse and carriage frame that represented the fairy tale wedding that they just attended…..each detail planned for one special day so that the wedding would be one all would remember in a positive way! This is what GREAT marketing is all about…..being MEMORABLE!
How memorable is your business? When you attend a chamber event or reconnect with someone via the phone or on-line do they remember who you are or do you have to remind them of where you met? Can they say your tag-line or identify your brand from a few times of meeting you? Do you get phone calls, website visits, or orders after you have launched a marketing campaign? Though some of us prefer to remain private in our personal life being memorable as a business is the core element to success. You need to share the story of your company in a way that prospects will remember you. The best TV commercials or radio jingles are the ones you hear others recite from memory. When I walk in to a business function and several business owners recite my tagline of “Success wears the Purple Diamond” and they comment on my purple outfit and then ask me about my marketing coaching services or the latest TV campaign I have done for a client I know that I am making a lasting impression. My brand of helping business owners be successful is catching on rapidly for a business that is just 2 years old.
So, if you are wondering if you are memorable as a business, test to see if you are by attending a networking event this week in which you have had an opportunity to say your elevator speech and mingle with other business owners that you have never met for at least 20 minutes. Leave the event with a handful of business cards. Wait a couple of days and then make some phone calls to see if anyone connected with you. If you find that you are spending more time on the phone reminding them of the conversation you had at the networking event or retelling them your name and all about your business then it might be a red flag that you are not memorable as a business or business owner. If this keeps happening you may wish to consider working with a marketing coach to help you create a story about your business that will be memorable and lasting and have people wanting to call YOU!
All my best to your success!
*Congratulations to my daughter Nicole and my new son-in-law Richard on their new marriage. The day, 3-6-2010, was one I will NEVER forget!!!