We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you? To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the blogger. Blogging can be like dieting!
Like dieting, you understand the importance of taking care of your health and maintaining a healthy weight and eating right is all part of that. Blogs are the same, they can have a tremendous impact for the health of your business in that it allows you to communicate and build a loyal following to the brand of your business without spending money on advertisement that most consumers are trying to avoid. The blog gives you a voice and also consistent traffic to your website that could lead to more business and it also helps your site with popularity ratings which improves your status or ranking with on-line searches. However, not everyone is blogging or those who are may not be consistent and this reminds me of dieting [something I have done most of my life without too much success]. Right after the New Year you meet so many excited dieters who have dreams of fitting in to a smaller bathing suit by spring or losing some weight and feeling healthier. The local weight loss groups are standing room only and the advertisement on TV is filled with the latest and greatest diets and exercise equipment that will bring you instant success on the road to being healthy, or so they claim.
Does everyone fail at diets or having a blog? No! The key to being successful at both is to develop a system that will work for you in that you incorporate the new activity in your daily life. This blog post is being written at 5am and if I went to the athletic club I know I would find people working out before they are heading to work or at the end of their busy work day. For the serious blogger and dieter, finding a time that works for your schedule to include the new activity helps you to be successful. You have to plan for blogging even though the activity does not require much preparation other than having an idea to write about and access to your WordPress account or whatever program you are using for your blog. However, please know that I have seen many serious minded business owners vow to post regularly on their blog and when I check their sites the last entry is far from current because it just has not become the priority to the day to day operation of their business. To blog consistently you have to be willing to schedule time to write the post much like eating healthy or working out at a health club. Unless you have been writing your entire life this new activity will be challenging on days that you are busy [what day are you not busy?] and on days when you are handling big projects with lots of added stress that inhibits your ability to come up with a new blog topic to post about.
The one thing I will say to those who have started a blog and now realize that you just are not cut out for blogging or do not have the resources to hire someone who will write your blog for your business, ask your web designer to remove the active link or tab on your home page to your blog. Having your website indicate that there is a blog and allowing people to click on to the site and see the last entry was 6 or 8 months ago is not helping your business. And, for those who are reading this and want to have a blog you have to know when you will have time to actually write the posts. You may love to work out in the early mornings which shows you can keep to a schedule and are committed to remaining healthy, but when will you write your blog posts to keep you business blog healthy and up to date? The key to success in blogging is having time in your schedule to commit to blogging or being willing, as I do, to get up early in the morning or work later in the evening to create a new entry to my blog.
All my best to your success!