DOES YOUR MARKETING MATERIAL WORK?

This weekend I am busy doing a “marketing check-up” for a new client and part of that requires looking at their website, testing their performance in on-line searches, reviewing their effectiveness using on-line social networking sites and reviewing all the marketing collateral to see if they are enhancing the brand of the business and offering… Read more »

LOOKING BACK PULLS YOU FORWARD

This past weekend I found a journal that I started when I began my company in 2008.  The last entry was dated September 12, 2008…6 months after I opened the doors to Purple Diamond. I had shared in the journal all that I had accomplished in 6 months, the clients I handled, the challenges I… Read more »

TARGET MARKETING 101

I have been asked to speak in February to the North Shore Business Forum on the topic of “Target Marketing” and how it is essential to better sales results.  So, what is target marketing and why should a business owner care to know their target market?  Well, most business owners lack a large sales force… Read more »

DO YOU HAVE A MOUSE FOR YOUR BUSINESS?

As I am getting in the spirit of hosting my daughter’s wedding which has a Disney Theme, I found some great quotes from Walt Disney which inspired me to write this blog post about having a mouse for your business.  What is the “mouse” and why do you need it today more than ever? The… Read more »

NEED A BLOG, BUT HATE TO WRITE

The talk these days with many business owners is on-line social networking and having a company blog.  This is great if you love to write and you have time on your hands, but what does a small business owner do if they really struggle with writing?  One solution is to choose a blog that will… Read more »

EMOTIONS CAN SPOIL YOUR ADVERTISING!

When I first got in to selling TV advertising campaigns I was surprised at how many business owners would want to buy the TV networks that they enjoyed watching without much thought of who their target market was and if the network they liked appealed to who they needed to reach.  Emotions verses logic is… Read more »

REALISTIC EXPECTATIONS

This morning as I attended the annual Kick-Off Breakfast for the North Shore Business Forum I was engaged in a conversation about having realistic expectations for our marketing efforts.  We all want to have HUGE success. Who wouldn’t love to join a business networking group and walk away with a client on the first day… Read more »