This past weekend I found a journal that I started when I began my company in 2008. The last entry was dated September 12, 2008…6 months after I opened the doors to Purple Diamond. I had shared in the journal all that I had accomplished in 6 months, the clients I handled, the challenges I was facing with the change in the economy and my hopes to sign a local business for a TV and radio campaign. I landed that account and did the TV and radio campaign and went on to grow my advertising agency, Purple Diamond, at an incredible rate. What filled 3 pages in in my journal in 2008, now filled 7 pages of all that I am doing today. Wow, looking back pulls me forward with such a great strength and confidence in the mission statement of Purple Diamond and where we are heading.
So, for anyone who has never kept a journal on how you are feeling today about your business, I encourage you to start. It doesn’t need to be fancy and no one else will be reading it so you do not have to worry about spelling or your writing style, but you do want to be honest in your journal entry. You want to be able to look back at the entry and understand what you were feeling good about at that time in your business, what you had accomplished and what challenges you had ahead of you. The day to day business of running your business can feel overwhelming when the economy is slow, but the opportunity to look back on where you were and what you have done is an eye opener. For some of us it could be the kick in the pants we need to realize that we need to be proactive with our business and stop waiting for “some day” to arrive. Either way, looking back can pull you forward and help your business grow!
All my best to your success!
~Charlene
