Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to… Read more »
BLOG Vacation
Purple Diamond Marketing Blog took a 4 month break from BLOGGING. What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market. Guess what….the short answer… Read more »
Technology, a Marketing Dream or Headache?
Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages, Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that… Read more »
Comment Spam Can Hurt Your Blog
Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites. Blogging is an excellent way to enhance your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if… Read more »
Marketing On-Line with Video
For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion. TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match. Today, with the help of sites like… Read more »
How Social Is Your Social Media Marketing?
How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your… Read more »
QR Codes and Marketing
New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever. We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is… Read more »
Branding Your Business
What is a brand and why does your business need to have one? The brand of your business is how you appear to others. It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything… Read more »
Cabin Fever and Social Media Marketing
The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets. During the 2 days of this winter storm and long list of cancellations some businesses thrived… Read more »
Blog Blog Blog
Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging? And, if you do blog consistently is your target market finding your blog? With… Read more »
