There is a huge focus these days on internet marketing and how to effectively use social media, blogging, email marketing and search engine optimization, but is this shift to setting up an internet marketing strategy enough? If you clicked through your website and 4 of your competitors, would yours stand-out? How about your blog or your Fans page on Facebook? Have you positioned your message, graphics, photos and other content in a way that is memorable and offers a clear reason to choose you over the next site they click to? Do you have a video or something that catches the eye of the potential client that is different and keeps them from being bored? Can your on-line message make me pick-up the phone or, better yet, motivate me to order right on-line? And, is your on-line order/check-out procedure quick and easy to navigate? How does your marketing message stand out or compare to your competitions?
A clear message that catches my eye and motivates me to call YOUR business is essential to your success. This is where consulting a marketing specialist will improve your ability to capture a greater share of the target market. Please do not fall in to the mistake of handing over this important side of your marketing to your IT specialist/web designer because they are good with the internet or to the youngest employee on your staff because they understand how to post to their friends on Facebook and Twitter. To get great results it requires working with professionals who understand how to sell and build relationships that are memorable and makes people buy YOUR product.
All my best to your success!
~Charlene
