There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to connect with prospects on sites like Facebook, Twitter, Linkedin and Google+? The same thing you did when you wanted to learn about any other marketing tool, ask questions and look for people who can quickly help you to gain the information you need so that you can get better results for your efforts.
Setting realistic time for social media, creating S.M.A.R.T. goals, understanding real objectives, planning, commitment and how to integrate all of these in to a Social Media Marketing Campaign is the key to what your business needs. It is much like owning a car without ever learning how to drive, the vehicle will crash if you jump in it and try to drive without real knowledge of how the car works or the rules of the road. We see crashes daily on social media sites. Companies that attracted shoppers to their stores over the years with traditional advertising campaigns are now crashing and burning on social media sites. Why? Because they don’t know what they don’t know and social media sites change often and keeping up with the changes can be frustrating when you lack resources.
If what I have described is an example of what you are feeling as a business owner please know that there are businesses like Purple Diamond who can streamline the process and help get better results.
All my best to your success!
Charlene
