Tag: Purple Diamond

Brand Awareness

It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive […]

The 4 P’s of Marketing

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as […]

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever […]

The Importance of Packaging

It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you […]

Marketing Identity

Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not […]

Frustrated with Social Media?

           As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to […]

Happy Endings This Year Because of Facebook

This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as […]

Managing Content Management

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call […]

Real Time Marketing Takes Real Time

There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time.  Unlike […]

Why Did You Start Your Business?

Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has […]

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