Tag: Purple Diamond

Why Businesses Fail at Social Media Marketing

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone.  The word “social” implies that there is a conversation between two or more people.  Many businesses use sites like Facebook to push their marketing messages out to the… Read more »

Do You Have a Marketing Plan

If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a… Read more »

Is Your Website Too Distracting

Websites in 2012 offer so many more options than sites in the past.  From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target audience. Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond… Read more »