Tag: Beverly MA

What is Your Marketing Blind Spot?

Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick […]

Hashtag for My Granddaughter #ArianaJade

  The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger […]

Simple “How To’s”​ to Increase Social Media Engagement

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they […]

Random Thoughts about Brand and Beer

There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!  2014 Greater Beverly Chamber’s Sole Proprietor of the Year & 2012 Nominee  for Beverly’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you don’t have to have a […]