What is a brand and why does your business need to have one? The brand of your business is how you appear to others. It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything… Read more »
Tag: Business Success
Cabin Fever and Social Media Marketing
The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets. During the 2 days of this winter storm and long list of cancellations some businesses thrived… Read more »
Blog Blog Blog
Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging? And, if you do blog consistently is your target market finding your blog? With… Read more »
Most Original Marketing
This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled… Read more »
Shop Local This Holiday Season
How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that… Read more »
Marketing Annual Review
Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved. Do… Read more »
Do You Need a Marketing Coach?
We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a marketing coach is and if you need one? First, a marketing coach will offer help in key areas of marketing. They… Read more »
Can Facebook Help My Business?
“Facebook…facebook….facebook….do I really need to use this social media service to help my business?” That depends on YOU! Being a business owner offers you a choice of what you want to do for getting the word out about your product and/or services. However, with over 300 million users on Facebook and a growing number of … Read more »
Networking 101 For Business
Networking these days goes beyond attending a Chamber event or Trade Show. Today’s businesses need to recognize that the marketing and sales process extends beyond attending networking events. The key is to not only connect with potential clients at events in your geographical area, but to reinforce and build a relationship with these same people… Read more »
Blogging For Your Business
The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009. It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business. Ninety-six articles published in a year on this Blog and our stats were strong… Read more »
