Tag: Business Success

Traditional Advertising Still Needs Social Media Marketing

Why do so many businesses now have a Facebook and Twitter page?  Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out […]

Facebook Tips for Businesses From Purple Diamond

[note: these tips are just suggestions and it is up to the individual business to determine what is best for their business.] 1.)    Frequency is key! Posting an update at least once per day  and adding  “friends / fans”  to your personal and business page must be on-going and with effort.  Do not wait for […]

Saw It In The Paper Today!

As more and more newspapers are creating an on-line version of their daily paper to compliment the paper version of their publication and sharing it with Facebook and other on-line social media networks, advertisers are taking a second look at the importance of placing an ad or having their picture in the paper! This past […]

Increase Sales During Slow Summer Months

As we approach the Memorial Holiday Weekend and the official start of summer many businesses know that this is a time in which their own business slows down because of their clients, colleagues and staff have vacations.  So, what do you do during the slower days of summer which can help to increase sales for […]

Again and Again and Again

With a flood of information coming to people daily via texting and tweeting, email marketing, posts from social networking sites and specific on-line groups, print ads and flyers,  radio spots, TV commercials, etc….the need for you to repeat your message again and again and again is more important than ever before in business! Even a […]

Facebook is more than JUST Games!

I have never played a game on Facebook, but I have gotten several clients this past year from effectively using this social networking site.  So, why are some people getting clients and others are saying it is a big waste of time?  “Attitude and aptitude!”  If a person doesn’t believe that on-line social networking is […]

Thank Your Mom and Dad!

My mother was the most beautiful woman I ever saw.  All I am I owe to my mother.  I attribute all my success in life to the moral, intellectual and physical education I received from her. ~ George Washington. This Sunday is Mother’s Day and as many of the local retailers are scrambling to make […]

Even An Expert Listens To Other Experts

This past year I have been the director of the Educational Seminars for the Beverly Chamber and yesterday we had an excellent speaker, Keith Boudreau of The Growth Coach, who shared his knowledge about Strategic Marketing.  As a marketing coach and owner of an advertising agency you might think it odd that I was thrilled […]

Reinvent Yourself, Reinvent Your Business!

Yesterday, I had news that a friend of mine who I went to college with passed away.  He had lost his job last year when the economy tanked and was having no success being hired in a competitive market where a 51 year old with plenty of knowledge and experience was what a company was […]

Take Your “A” Game To Work!

Tonight, I will be attending another local chamber networking event and this morning I will be on set most of the day helping to shoot a TV commercial I wrote for  my client.  I started my work day this morning at 5:15 am.  Why do I mention all of this? Because tonight when I attend […]

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