Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads. Businesses continue to struggle with how to convert internet leads and what is the… Read more »
Tag: Business Success
10 Marketing Tips
1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. … Read more »
Message Magic with Marketing
When was the last time you submitted a press release about your business that got published or a social media post or blog that got a large response, or delivered a 30 second elevator speech to a group of business owners that had people asking to know more? Your message must tell a compelling story… Read more »
OK is Just OK, but Who Wants More?
If you own your own business and your marketing and sales efforts this year are just “OK”, do you want more? Seems like a silly question, but it might be the reason you are not getting the results today that you want for your business. During tough economic times there is always a large percentage… Read more »
Taglines and Slogans
Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to… Read more »
BLOG Vacation
Purple Diamond Marketing Blog took a 4 month break from BLOGGING. What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market. Guess what….the short answer… Read more »
Technology, a Marketing Dream or Headache?
Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages, Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that… Read more »
Marketing On-Line with Video
For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion. TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match. Today, with the help of sites like… Read more »
How Social Is Your Social Media Marketing?
How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your… Read more »
QR Codes and Marketing
New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever. We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is… Read more »
