Tag: Testimonials

The Importance of Testimonials for Your Business

Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation)…. Read more »

Recommendations On Linkedin

This week I was happily surprised when one of my marketing clients posted a recommendation for my services on my Linkedin profile.  Though I have not really actively solicited recommendations for my work as owner of Purple Diamond on this site,  I have coached several clients on the importance of having a complete profile on… Read more »