Tonight, I will be attending another local chamber networking event and this morning I will be on set most of the day helping to shoot a TV commercial I wrote for my client. I started my work day this morning at 5:15 am. Why do I mention all of this? Because tonight when I attend… Read more »
Category: Business Topics
TV and Radio Commercials Still Work!
The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is… Read more »
How Much Should I Spend On Advertising?
How much of my budget should I devote to advertising my business? This is a question I am asked quite often and the answer can vary depending on the business and what their goals are for their marketing and advertising efforts. However, most of my clients who have been successful in business have stuck with… Read more »
When Your Business Takes A Turn
The past few months I have noticed a shift in the business opportunities that are coming my way. Calls from business owners who are asking for help with advertising and they are ready to devote a significant portion of their budget to promote their business on TV and radio and the internet. For an advertising… Read more »
SCATTERED WITH NO DIRECTION
How do you decide where you should advertise your business each year? For some businesses they are working off an old media plan or schedule that was created over 5 years ago and because of the slow economy they have reduced their advertising budgets which has left their strategy outdated and no longer useful. If… Read more »
BLOGGING CAN BE LIKE DIETING
We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you? To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the… Read more »
HOW MEMORABLE ARE YOU?
This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended. The bride’s outfit and hair a perfect picture for… Read more »
AN AMAZING 2 YEARS!
Two years ago today I started my advertising agency, Purple Diamond! I left a secure paycheck and and a company that wanted me to stay to open the doors to my own business and dreams. I had always done well in the past when I had worked in advertising for other companies and I believed… Read more »
JOINING ON-LINE NETWORKING GROUPS
Did you know that the 2009 Nielsen ratings showed the largest age group of people using on-line networking for Facebook, Linkedin and Twitter fall in the 35-49 year old age grouping with the second largest being 50-64 year olds?! Two weeks ago when I shared that information with a room of business owners during my… Read more »
MY THOUGHTS ABOUT TODAY…
For some of my regular readers to my blog they know I have been missing most of this week because of a death within my family, but if you are new to my blog then you might have wondered where I have been so I decided to post today and share my thoughts. Death is… Read more »
