Today I attended a marketing seminar on “Knowing Your Niche Market”. Some of you may be asking yourself why a marketing coach and advertising agent would go to such a seminar and my response would be with 2 great reasons. The first, even when you specialize in a field you should always stay sharp and… Read more »
Category: Business Topics
GIVING THANKS!
Today is Veteran’s Day in the US and Remembrance Day in Canada, and I wanted to be sure to thank the military who have bravely defended my country, protected my family and way of life and helped to provide me the opportunity to be free to choose to be a business owner. There is so… Read more »
DID YOU FORGET TO BUILD YOUR MARKETING TEAM?
No budget to hire a marketing director? Maybe your company is down to the bare bones with just you as the person who is wearing all the hats and you are struggling with understanding Twitter, Facebook, Linkedin, Email Marketing, Blogging, etc. and you finally have a website and people are telling you that it needs… Read more »
LISTEN & LEARN
Are you the first person to talk in every conversation? Do you think your listening skills are pretty good because you let the other person speak? If you are busy waiting to jump in with your own thoughts chances are you never heard anyone else’s conversation. The best business owners and sales reps have developed… Read more »
WHAT ARE YOU WAITING FOR?
There is no doubt that 2009 was a challenging year for most businesses, but I saw a trend that was significantly different in the advertising field than in past down economies…..businesses cut their advertising budgets instead of advertising more and taking advantage of better rates from TV, radio, billboards and newspapers. Some businesses shifted to… Read more »
PASSION, PERSISTENCE, PROGRESS
Today, I attended the Salem Enterprise Center’s “5th Annual Million Dollar Women Symposium” which was sponsored by the Beverly Cooperative Bank. The panel of speakers were all business women who built companies to over $1 million in revenue. As I listened to how each of them overcame obstacles, raised money, grew their business and succeeded,… Read more »
DO YOU HATE TO ASK FOR MONEY?
Many of my daily business topics have been about marketing your business, but I think it is important to talk about money and asking to be paid. Regardless of what your terms are with your client, there will come a point where you must ask to be paid. Though each of us have gone in… Read more »
DOES VOTING HELP YOUR BUSINESS?
First thing this morning, after attending a chamber of commerce networking event, I exercised my right to vote. There were a few other business owners who were heading to the polls at the same time and we joked about the importance of voting regardless of who you are voting for. So, does voting in local… Read more »
WHAT COLOR FOR YOUR NEW BUSINESS?
Color? What does that have to do with business? Plenty! The color(s) you choose to help identify your business is as much of your brand as your logo and tagline. In fact, many people will make a judgment about your business in the first 60 seconds and that will be heavily influenced by the color… Read more »
WHEN YOU GIVE TO OTHERS, YOU RECEIVE!
Today, while I attended the North Shore Business Forum, I had the pleasure to listen to the success story of Tom Gould, owner of Treadwell’s World Famous Ice Cream in Peabody, MA. Since I love ice cream I knew of this company prior to hearing Tom speak, but his inspiring story of how he purchased… Read more »
