Category: Business Topics

The 4 P’s of Marketing

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as […]

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever […]

Marketing Editorial by Ken

Years ago when I decided to go to school for marketing, I understood it as basically going to school for advertising. And in my head there were a handful of different ways to be in “marketing” and they essentially came down to different ad tactics. There were businesses that went for print ads in newspapers, […]

The Importance of Packaging

It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you […]

Marketing Identity

Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not […]

The Persuasion of Color in Marketing

This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”.  Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects […]

Frustrated with Social Media?

           As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to […]

Happy Endings This Year Because of Facebook

This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as […]

25 Lessons Learned & Best Practices for Small Businesses

I was asked to speak to a college class tonight in regards to my own insights about owning a small business. The teacher asked me to share the lessons I have learned and best practices for small businesses and here is the list of 25! Have a clear yet flexible vision. Cash! Make sure you […]

Managing Content Management

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call […]

Page 2 of 1612345...10...Last »