Charlene St Jean, owner of Purple Diamond LLC
I was asked to speak to a college class tonight in regards to my own insights about owning a small business. The teacher asked me to share the lessons I have learned and best practices for small businesses and here is the list of 25!
- Have a clear yet flexible vision.
- Cash! Make sure you have money to go without a paycheck for at least a year & money to market your business!
- Have a Business Plan and set GOALS!
- Be ready to work long hours & wear lots of hats.
- Watch your money, overhead costs can escalate quickly.
- Streamline your process to save money and time.
- Start business with a paying customers on Day 1 and a list of viable prospects!
- Don’t get caught up on negativity from others. Find your team of supporters!!!
- Listen to constructive criticism from your mentors and supporters.
- Pin your vision on your wall and look at it every day. [Find what motivates you and keep it in front of you.]
- Help other people even if there’s nothing in it for you.
- It doesn’t happen overnight. Be patient!
- Learn who your ideal customers are and fire the bad ones.
- Follow your gut instincts.
- Hire your weaknesses.
- Find a mentor or coach.
- Network, network, network.
- Join professional organizations and a chamber of commerce in your area.
- Attend workshops.
- Speaking engagements lead to business. Be an expert in your field!
- Leverage Social Media to build your network and enhance your brand awareness.
- Get a professional logo and website. Take great care in establishing your brand identity.
- What you put in = what you receive.
- Take time to THANK your clients and those who help your business.
- Be memorable EVERY day!
Consider a Marketing Coach if your business is struggling or you lack the motivation to take it to the next level! Success wears the Purple Diamond!
