Category: Business Topics

BLACK FRIDAY & CYBER MONDAY

This weekend I braved the malls to do some people watching and check out the sales. As my husband and I managed to work our way in to the local Best Buy store, I bumped in to another shopper in the crowded aisle. She was very pleasant and we joked about hearing that there was… Read more »

DOING THE RIGHT THING!

Yesterday was one of those days in which the world was rushed and not everyone was offering the best customer service. Since I start my day with coffee, the local coffee shop sees me quite often and handles my order of Pumpkin flavored coffee at their drive thru window. Unfortunately, the beloved pumpkin was replaced… Read more »

DEVELOPING YOUR ADVERTISING PLAN

November and December are two big months for advertising because of the holiday sales, but they are also important months for businesses to talk advertising strategy for the New Year. How many times have you had a media sales rep contact you about placing an ad in the paper or on radio and they tell… Read more »

SIMPLY SAID!

So you are about to embark on a new business venture or maybe you are choosing to “recreate” your existing one, are you struggling with writing the content for your website or brochure? Relax, this is not a doctoral thesis, great marketing is when your message is understood, remembered and motivates me to take action… Read more »

BLOGS, SPAM MARKETING & POSTING COMMENTS

My blog is around a month old and I decided to create my own blog so I could see for myself how well this form of marketing works. It is one thing to read reports about a new marketing product, but it is another to see firsthand what my client’s potential experience would be by… Read more »

KEEP YOUR IMAGE & MARKETING MESSAGE CONSISTENT

If you watched a football game on Sunday in which both teams came out in all different colored uniforms instead of one “team” uniform, would it be difficult to distinguish who was on which team and which team you wanted to route for? Keeping your business image [business logo, company name, tag-line, color used on… Read more »

POSITIVE ATTITUDE IS A GREAT ATTRIBUTE

Have you ever met an “Energy Vampire”? These people walk among us and may look like us, but after one meeting with an energy vampire you will see what they are great at…..stealing your energy and leaving you exhausted for the rest of the day. Often when you ask an Energy Vampire how their day… Read more »

SO YOU WANT TO BE ON TV?

For years I have enjoyed working with local businesses and helping them to advertise their business with a 30 second TV commercial that airs on many of the top networks. TV advertising is both effective and still an affordable way to reach your target market in an exciting and fun way. Everyone loves to see… Read more »

DRESS FOR SUCCESS!

Owning your own business has some real perks like defining your own “do’s and don’ts” for your company. Dress code in the work place is one area you will make a decision about by how you dress. If you have worked in the past at a company where they have strict rules about how you… Read more »

KNOWING YOUR NUMBERS

This morning I met with the owner of Hamilton Bookkeeping to review my accounting system and make sure everything is all set for the end of the year for my business. The peace of mind I get from having someone who is versed in the program I use for my accounting [Quickbooks] to review my… Read more »