Category: Business Topics

SELLING STEP ONE: TARGET MARKETING

Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable! LET GO OF YOUR FEAR! Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one […]

HAVE YOU HAD YOUR ANNUAL “MARKETING CHECK-UP”?

Taking care of your personal health or dental hygiene  with  an annual check-up is a widely accepted practice by most people, but how many business owners have hired a marketing firm to look closely at their marketing footprint to see if their marketing message is strong and healthy?  Having an outside marketing person who can […]

HOW’S BUSINESS?

“How’s business?” may be a question that people ask to make polite conversation or small talk when meeting a business owner in a store or connecting at a business networking event.  Most people are expecting a short response like, “it’s ok” or “it could be better”.  However, have you ever considered that your answer will […]

BLOGGING NO NO

I started my own Purple Diamond blog a couple of months ago and when I saw that I had over 1000 unique hits [1000 individual people] to my site I recognized the power of blogging and I was hooked like many other businesses that have learned that a blog is a great marketing tool if […]

DOES YOUR MARKETING MATERIAL WORK?

This weekend I am busy doing a “marketing check-up” for a new client and part of that requires looking at their website, testing their performance in on-line searches, reviewing their effectiveness using on-line social networking sites and reviewing all the marketing collateral to see if they are enhancing the brand of the business and offering […]

LOOKING BACK PULLS YOU FORWARD

This past weekend I found a journal that I started when I began my company in 2008.  The last entry was dated September 12, 2008…6 months after I opened the doors to Purple Diamond. I had shared in the journal all that I had accomplished in 6 months, the clients I handled, the challenges I […]

TARGET MARKETING 101

I have been asked to speak in February to the North Shore Business Forum on the topic of “Target Marketing” and how it is essential to better sales results.  So, what is target marketing and why should a business owner care to know their target market?  Well, most business owners lack a large sales force […]

DO YOU HAVE A MOUSE FOR YOUR BUSINESS?

As I am getting in the spirit of hosting my daughter’s wedding which has a Disney Theme, I found some great quotes from Walt Disney which inspired me to write this blog post about having a mouse for your business.  What is the “mouse” and why do you need it today more than ever? The […]

BUSY PEOPLE STILL NETWORK

As January is hitting high gear for many business owners who are getting a jump start on closing sales for 2010, it is important to remind people that even busy people continue to network both in person and on-line.  This is one of the main reasons their business is so busy and successful, they understand […]

NEED A BLOG, BUT HATE TO WRITE

The talk these days with many business owners is on-line social networking and having a company blog.  This is great if you love to write and you have time on your hands, but what does a small business owner do if they really struggle with writing?  One solution is to choose a blog that will […]

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