1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. … Read more »
Tag: Marketing Coaching
OK is Just OK, but Who Wants More?
If you own your own business and your marketing and sales efforts this year are just “OK”, do you want more? Seems like a silly question, but it might be the reason you are not getting the results today that you want for your business. During tough economic times there is always a large percentage… Read more »
Most Original Marketing
This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled… Read more »
Marketing Annual Review
Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved. Do… Read more »
Do You Need a Marketing Coach?
We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a marketing coach is and if you need one? First, a marketing coach will offer help in key areas of marketing. They… Read more »
Do You Believe In Your Own Business?
Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source. In the audience there were mostly people looking to start new businesses that had never owned a business before and… Read more »
Advertising, Marketing, Sales!
If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3… Read more »
Impact of Technology on Consumers
Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems. As I looked around the crowded store I commented that consumers are addicted… Read more »
What Is The Best Low Cost Marketing Tool?
Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers… Read more »
“Clicks” Are Not Sales
If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic… Read more »
