Tag: Marketing Coaching

Most Original Marketing

This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night.  Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled […]

Marketing Annual Review

Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved.  Do […]

Do You Need a Marketing Coach?

We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a  marketing coach is and if you need one?  First, a marketing coach will offer help in key areas of marketing.  They […]

Do You Believe In Your Own Business?

Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source.  In the audience there were mostly people looking to start new businesses that had never owned a business before and […]

Advertising, Marketing, Sales!

If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond.  We see that each of these components are essential to helping your  business be successful so we look at all 3 […]

Impact of Technology on Consumers

Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems.  As I looked around the crowded store I commented that consumers are addicted […]

What Is The Best Low Cost Marketing Tool?

Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a  starter business to market their business with a limited budget beyond the obvious word-of-mouth,  asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers […]

“Clicks” Are Not Sales

If you have a business in 2010 most likely you have a website, but are you looking at the traffic reports for your site and other on-line  reports for internet advertising that you are running to determine how successful your on-line marketing footprint is? “Clicks” or visits to your website does not equal an automatic […]

Even An Expert Listens To Other Experts

This past year I have been the director of the Educational Seminars for the Beverly Chamber and yesterday we had an excellent speaker, Keith Boudreau of The Growth Coach, who shared his knowledge about Strategic Marketing.  As a marketing coach and owner of an advertising agency you might think it odd that I was thrilled […]

Page 2 of 212