1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. … Read more »
Tag: marketing strategy
Pitfalls of Social Media Marketing
Social Media Marketing is a key concern for most businesses today. As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience. But, what happens to the small business who has under 5 employees or no resources [time… Read more »
OK is Just OK, but Who Wants More?
If you own your own business and your marketing and sales efforts this year are just “OK”, do you want more? Seems like a silly question, but it might be the reason you are not getting the results today that you want for your business. During tough economic times there is always a large percentage… Read more »
Cabin Fever and Social Media Marketing
The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets. During the 2 days of this winter storm and long list of cancellations some businesses thrived… Read more »
Most Original Marketing
This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled… Read more »
Shop Local This Holiday Season
How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that… Read more »
Marketing Annual Review
Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved. Do… Read more »
Do You Need a Marketing Coach?
We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a marketing coach is and if you need one? First, a marketing coach will offer help in key areas of marketing. They… Read more »
Do You Believe In Your Own Business?
Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source. In the audience there were mostly people looking to start new businesses that had never owned a business before and… Read more »
Advertising, Marketing, Sales!
If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3… Read more »
